Planning a fashion shoot in Morocco requires an understanding of both location and culture. The choice of environment plays a central role in the final result.
Morocco offers a wide variety of locations, from historic medinas to contemporary urban areas. Each location brings a different visual identity.
Creative direction must take these elements into account. The goal is to create a coherent narrative between the subject and the environment.
Working locally also allows for better access to locations and a deeper understanding of the cultural context.
Photography by Christian Mamoun.
Available for fashion and production projects in Morocco.